Search Engine Optimization (SEO) consultancy is responsible for helping companies increase their organic search traffic and their authority on search engines, such as Google.

SEO Consulting is a vital tool that helps companies increase their organic search traffic and their authority on search engines like Google. It is a tool that raises many doubts, especially among managers who want to enhance their organic channel and digital transformation.

Organic search traffic is becoming increasingly relevant, as it gains consumer trust and accounts for more than a third of Brazilian website traffic. Furthermore, efficient SEO consultancy can prevent Google penalties, which have increased with algorithm updates.

SEO Consulting is a service that optimizes websites for search engines. Although the term consultancy is primarily consultative, many service providers will audit as well as plan and execute. However, a major headache in the market is the lack of execution of the proposed strategies, as not all companies have all the necessary skills to effectively execute a good SEO strategy.

The scope of a consultancy varies according to various factors and specificities of the company, ranging from the moment of the account, to budget and business priorities. The SEO service can include auditing, planning and execution, covering several fronts.

However, SEO may not be necessary for all businesses. Although SEO generates extremely qualified unpaid traffic, it is the result of several actions focused on the user experience and search engines. These actions require significant investments, which is why SEO can be limiting for micro and small companies.

On the other hand, medium and large companies obtain many positive results with SEO, both in relation to organic traffic and the brand authority itself. Therefore, before hiring an SEO consultancy, companies need to understand the role of organic traffic in their strategy.

To choose an SEO consultancy, three main points must be considered: the agency’s experience, structure and cases, execution and cost-benefit.

In conclusion, there is no standard scope of SEO consultancy on the market, but several competencies are generally covered. To choose the best partner and best scope for your business, evaluate the partner who will be responsible for delivery, your budget and, of the skills above, which ones will add the most to your business.